After their rebrand for natural skincare line Mad Hippie, Two Things commissioned me to help design and execute the brand’s new packaging. The primary design goal was to preserve Mad Hippie’s original playful and optimistic spirit while embracing an elevated and minimal aesthetic.
The new packaging reflects the Mad Hippie’s authenticity and commitment to challenging industry norms. It strikes a balance between an approachable, DIY brand and a powerful, multi-purpose skincare identity. My work for Mad Hippie included packaging – tubes, boxes, and labels – and a refined a watercolor suite (painted by Mark Dusk) that stands as a prominent visual element throughout the brand.
